Fabric sourcing is a very important part of being a fashion designer. But it is also one of the things that can take precious time away from actually creating fashion. This is why Digifair has partnered up with ABEST (Brazilian Association of Fashion Designers); in order to help meet emerging and experienced fashion designers’ most urgent needs in fabric sourcing.
ABEST was created in 2003 and gathers fashion designers from all over the country to bring them more value. "The purpose of ABEST is precisely to be a community where designers can make connections and exchange experiences and information about the national and international markets", tells us Renata Meirelles Solé, Strategic Business Manager. "Our effort is to promote Brazil with all its creativity and diversity, respecting the attributes and identity of each brand of the most diverse segments, such as ready-to-wear, swimwear, shoes, jewelry, and accessories. Giving light to the best of each brand within their own international strategy, we believe we allow them to find the best speech and develop their own communities in the international market," she continues.
The association also provides opportunities for growth and improvement in business by offering training, provision of market data, promotion of their products, and identification of business opportunities in Brazil and abroad.
And it is exactly why this partnership is so meaningful to the members. After all, at Digifair, fashion designers are truly heard and have real power as they are able to purchase smaller quantities with no MOQ. It helps to save both time and money, with safe logistics, installment payment plans, and expert guidance throughout the journey: from the request to the delivery. "Having access to a variety of quality materials with the ease proposed by the platform is every creator's dream," explains Renata.
This partnership brings the best of two worlds to fashion designers who are willing to upgrade their game: ABEST’s expertise and Digifair’s innovation of on-demand fabric sourcing. The service of on-demand fabric sourcing sets professionals free from the complicated parts and allows designers to focus on what they really love: their fashion creations.
Some of ABEST's members include Lenny Niemeyer, Água de Côco and Ronaldo Fraga (respectively). The association works with brands from diverse segments, including ready-to-wear, swimwear, shoes, jewelry, and accessories.
Fashion Designers & Sourcing Creativity
Fabric sourcing can be hard, especially for fashion designers who are just getting started in this business and face the difficulties of thriving when all they have to invest is their creativity and a low budget. When it comes to Brazilian fashion designers, their main difficulty is "offering a design and quality product that is competitive in the international market, with perhaps the main complaint being all the challenges of entrepreneurship and production in Brazil," Renata tells us.
Attending trade shows is not always a possibility, especially in a country like Brazil which is geographically distant from the great fashion centers of the world like the US, France, China, and India. Being able to source fabrics from a platform like Digifair is a plus, especially for beginners. "Technology has always been a primordial tool to bring the ends closer, aiding in the speed of communication and information exchange and it has certainly contributed to the insertion of brands in the international market," she adds.
MOQ (minimum order quantity) is another common pain of fashion designers, specifically for the smaller ones, mostly solopreneurs, trying to build a solid career in fashion. "Especially for small brands logistics solutions are essential, in addition to being able to access quality products easily," she continues. The possibility offered by Digifair to purchase samples, prototyping fabrics and yards for production with no minimum quantity, is able to make the difference for those who are at the very beginning of their professional journey.
Left and right: Flávia Aranha's summer collection shot by Caio Ramalho. The sustainable brand has been expanding its business in Europe, with a new shopping point in Lisbon, Portugal. Middle: Renata Meirelles Solé, Strategic Business Manager at ABEST
ABEST: an important tool to boost the career of Brazilian fashion designers
ABEST has everything to do with what we believe in here at Digifair. They are a very important organism who actually help young fashion designers become real professionals, and one of their important initiatives is the Fashion Label Brasil - an internationalization program for Brazilian fashion designers, in a partnership between ABEST (The Brazilian Association of Fashion Designers) and Apex-Brasil (Brazilian Trade and Investment Promotion Agency).
Renata told us more about the project: "Through the 'Fashion Label Brasil' project, we support fashion brands that have their design as the main differential so they can enter the international market. Basically we operate on three fronts, following a learning path that we consider essential: 1) support for training and planning for entry into the international market; 2) support for commercial actions such as fairs and showrooms and; 3) the support and development of positioning and brand image actions, which enhance the brands' performance in the international market and contribute to the promotion of a creative and innovative Brazil."
ABEST's members are designers from various segments of the market, including high jewelry brands such as Aron & Hirsch, which has international fans of the likes of model Kate Moss and influencer Leandra Medine-Cohen. Above, their collection "Gala Circus", shot by Vítor Jardim with art direction by Grevílea.
This action has as its purpose, to put Brazil in the spotlight abroad and highlight the image of an innovative and contemporary Brazilian fashion industry. This will be achieved through strategic and trade promotion initiatives for the various segments of this market, such as women’s and menswear, beachwear, activewear, jewelry, footwear, and accessories, helping these segments to expand their activities in the international market.
Together we stand for a fashion industry that is more inclusive and democratic, ready to go further through technology, but not without taking into consideration what is most important: people. Fashion for the people, made by people, driven by people’s needs.
The partnership is set to empower Brazilian fashion designers using the Digifair platform with budget-friendly and online technology-driven fabric sourcing