How to use technology and innovation to master the main consumer shifts in exponential times: Industry 4.0 and buyer's demands
Industry 4.0 and buyer's demand are key concepts amongst the major causes of consumer-behaviour shifts, and embracing technology is crucial to hold a significant position in the business. Staying competitive in a fast-paced market by using innovative digital technologies available in the industry is vital for following these unavoidable changes of paradigm. Our digital platform for textile sourcing does exactly that, and in this article, we explain all you wanted to know about the Digifair app -- why does it exist, what is it, how to use it and who is it for.
Industry 4.0: a Brief History of Digital Disruption
The mechanization through water and steam implemented during the first industrial revolution changed society forever. Since then, new technologies and advances contributed to further into phases of a revolution that has transformed manufacturing. The second wave saw us complete assembly lines with electricity and kickstarting mass production. In the middle of the 20th century, the third round presented the innovation of computers and enhancement of industries with smart data along IT, telecommunication and electronics in general. Nowadays, everyone can create anything, anywhere and reach the world by going digital.
Industry 4.0: the fourth wave of the Industrial Revolution brought digital innovations like the Internet of Things, the Cloud, and AI to everyday life. Everyone -- and everything -- is connected.
The fourth industrial revolution - nicknamed Industry 4.0 - is marked by the meeting point of biological, physical and digital technologies. From 3D printing to the Internet of Things, daily life digital innovations like making online payments or ordering a taxi through our phones, industries have found various applications of those technologies to optimise productivity and be less wasteful. The scale and complexity of it are transforming everything we had experienced so far, and it is capable of greatly improving the quality of life.
The fashion and textile industry are not outsiders to Industry 4.0 either. It is no coincidence that we see the growth of events dedicated to the combination of Fashion and Technology, such as Fashion Tech Berlin during Premium trade show, Fashinnovation in New York (which we attended in the last edition), Fashion Tech Talks in Stockholm, and many others.
Digital Sourcing For The Demand Era
The digital transformation of businesses, a fundamental characteristic of industry 4.0, has an intrinsic focus on the buyer's demand. The industry's business model is now heavily influenced by the digitisation of consumers and the ageing of millennials -- which have been developing more consuming power over the years.
Such a shift in the status quo puts the consumer as the centre of attention, and their demand is what brands and companies need to carefully listen to because attending them means a significant market share. Digifair is here to help you just with that: a digital textile sourcing tool that allows buyers to declare their needs and suppliers to listen to these demands, in tune with the shift of paradigm towards a demand-driven business model, an agile market and a mobile-first consumer.
With Digifair platform, we want to transform the textile sourcing chain by creating something meaningful: giving our users the power to enhance their businesses and quality of life, providing innovation and high performance in a practical and agile way. A digital experience that gives a democratic voice to textile buyers all over the world, making materials easily available for their demands.
Digifair App: a Digital Platform to Connect With Your Ideal Buyer or Supplier
An agile textile sourcing process in a digital platform: technology with a human touch to fulfil demands, save a lot of time and build lasting relationships.
Let's define what most fashion buyers would expect from the ideal textile sourcing process: present a list of requirements which is promptly matched with all their wants and needs. This is exactly what we are: Digifair is an app that connects fashion buyer's demands to textile suppliers' offers, creating an online space of perfect conditions to improve and expand the textile sourcing process.
Our technology enables tailored meetups between textile industry professionals. At the touch of a finger, fashion experts and textile workers all over the world are connected through our platform: buyers can demand fabrics, materials, and services; while suppliers listen by answering the demands in a private chat, where they can start negotiating to sell, build lasting relationships, and develop their business further. Our platform also displays a database of textile fairs around the world, so buyers and suppliers can schedule IRL meetups.
Digifair adds a welcome layer of fashion technology to the sourcing process without losing the human touch. With technological innovation, we empower fashion buyers by matching their demands with products and services on offer.
How to Use Digifair's Platform to Improve your Textile Sourcing Process
Textile Demand: Buyers
Digifair's digital platform for buyers: with innovation, create a textile sourcing process based on your own demands, speeding up quality meetups between textile industry professionals.
Digifair is a buyer-demand driven platform: we allow fashion buyers to meet suppliers from all over the world, be it for an international fashion powerhouse or a small independent designer. Our platform gives them a global reach and access to a worldwide range of textile suppliers, allowing fashion designers, creative directors, brand owners and so on, to create customised demand campaigns specifying all their needs, saving a considerate amount of time and resources.
Access the platform as "buyer" (available as desktop and mobile apps) and create your own demand campaign - the more specific you are, the better the matching results with suppliers. You can also scroll through the suppliers' offer campaigns available to discover new possibilities. Get in touch with suppliers directly, in a private chat -- no more emails laying unopened in full mailboxes or lost contact cards -- and all conversations are safely saved in a history file. You are able to request samples of the products you like via chat as well. Buyers can also arrange meetings in IRL in the upcoming textile fairs.
Textile buyers will also have access to exclusive content about the industry's trends and insights.
Textile Offers: Suppliers
Digifair digital platform for suppliers: showcase your textile offers globally and respond directly to buyer's demands, saving money and time.
Our platform gives textile suppliers the ability to showcase their offers globally, connecting to potential buyers by a customised offer campaign creation. Small, artisanal suppliers and large companies gain the same space and are within the same reach of relevance towards the fashion buyers. This saves suppliers marketing and advertising costs, once they are put directly in touch with buyers' demands.
Access the platform as "supplier" and create offer campaigns to tell the world what types of products are available, show your expertise, your latest or special collections, and be creative in promoting your products or services in many ways. The more you make offer campaigns, the higher are the chances to find your ideal customers. You can also check demand campaigns that match the kind of product or service you offer. Get in touch with fashion buyers directly through a private chat to start connecting and negotiating, or arrange a real-life meeting in an upcoming textile fair around the world.
Lives of Fashion Buyers and Suppliers Made Easy
Focused on the textile industry, our platform offers automation for both fashion buyers and textile suppliers, bringing agility and practicality to their routines, not to mention an economy of time and resources, saving costs and opening up space to concentrate on the design process (at both ends of the fashion chain). Being a part of Industry 4.0, Digifair is digitally available every day, listening specifically to what buyers demand.
We have a commitment to innovation, and our challenge is to bring a new point of view to this industry by introducing the reverse logic to the textile sourcing cycle. The supplier offers, but it's the buyer who demands in a digital connection all over the world, bringing together different cultures, local expertise and plenty of diversity.
Digifair allows original ways for textile professionals to create, produce and consume on demand. Our digital platform makes the textile sourcing process more relevant for every one of our users, according to their specific needs, from local to global, giving equal opportunities for small suppliers, large corporations, independent designers, and bigger brands to reach each other.
Our technology has the objective to incentive long-term professional relationships within the textile community, connecting people beyond the physical realm, but still with a human touch. We aim to be transparent in every process and all communication: good relationships are one of our pillars and priorities.
Digifair's textile sourcing platform is completely free, with premium features coming up in the near future. Sign up now and enjoy a connected textile industry community.