The Spring-Summer 2020 edition brought a renewed focus on sustainability and senses experience
The textile trade show season is open as designers and suppliers meet to discuss their ideas during the industry fairs for the Spring-Summer 2020 season. On its 28th edition, Milano Unica happened in Italy, on February 5-7, and attracted about 6,000 visitors -- including us! -- to check their 421 exhibitors. Sustainability and digital innovation were the main focus of this edition and they had important news to share about the subject.
The opening day of Milano Unica also counted with talks by Ercole Botto Poala (President of Milano Unica), Mauro Scalia (Director Sustainable Businesses Euratex), Raffaello Napoleone (Managing Director of Pitti Immagine), Masahiko Miyake (President of Japan Fashion Week), and Roberto Luongo (General Director, ICE).
Sustainability Project at Milano Unica Spring-Summer 2020. The 2019 theme was "Sustainable Innovation". Image courtesy of Milano Unica.
Sustainability is now a ubiquitous topic in the fashion and textile industry, and the trade shows constantly are highlighting environmental-friendly practices in the business since this is now a major concern towards life and an essential feature in order to gain a competitive edge. Regarding the topic, Milano Unica presented the Sustainability Project for the third year in a row, under the "Sustainable Innovation" theme. 120 companies that focus on green practices were selected, presenting almost 700 samples of textiles with no use of hazardous chemicals (67%), materials deriving from recycling (30%), and materials deriving from organic agriculture (25%), according to the 28th Milano Unica Sustainability Project Catalogue.
This new paradigm is noticeable in a series of signals, such as the interest in sourcing natural fabrics with low environmental impact, innovative biopolymers, and other sustainable textile processes. The specific attention to the use of new green chemistry materials, coming from the industry itself, changes the standards and kickstarts initiatives for a wider removal of polluting and hazardous chemicals.
This 28th edition of the Milano Unica textile fair also focused on the digital and technological realms of the fashion industry. Milano Unica and Pitti Immagine announced a partnership: the pilot version of the e-milanounica platform, an online marketplace that will be fully operative in July 2019.
Spring-Summer 2020 Fabric Trends
Milano Unica brought incredible insights for the Spring-Summer 2020 trends, under the umbrella theme named "Music Menu". Bending space and time, it combines music genres and their culture with different culinary traditions from around the globe, evoking creativity that interacts with all 5 senses and creates a new level of high and low, traditions meeting novelty. The trends were divided into 3 themes:
2080 - Cous Cous Rap
2080 - Cous Cous Rap theme space at Milano Unica Spring-Summer 2020, February 2019. Image courtesy of Milano Unica.
This theme brings together the agility of rap music to the versatility of North African dishes in a maximalist, street style manner. "Over" is the rule and excess decorates this Spring-Summer 2020 trend with stripes in prints or construction, loose shapes, animal patterns, camouflage, and florals. Jacquard in many variations, from animal patterns, tapestry to macro checks. Deep-blue denim is a nice contrast to bling-bling gold decorating fabrics, appliqués and accessories. Bold florals in embroideries, jacquards and prints.
2070 - Funky Tabbouleh
2070 - Funky Tabbouleh theme space at Milano Unica Spring-Summer 2020, February 2019. Image courtesy of Milano Unica.
Here, the Lebanese food tradition meets the opulent world of American disco: lurex, lamé, vinyl fabrics and acetate silks. The shimmer and sparkle of the 70s are translated into glossy or sequined jerseys, mirrored nylon, and strobo applications. Transparencies gain iridescent effects, looking new on plastic materials and paper-like textures, and embroidery appears with an Oriental perfume with microbeads and floral patterns. Fringes, seen on fil coupé and jacquards, in different lengths, are key materials. Iridescent accessories complete the look.
2050 - Bon Bon Jazz
2050 - Bon Bon Jazz theme space at Milano Unica Spring-Summer 2020, February 2019. Image courtesy of Milano Unica.
This glamorous theme of a timeless jazz club builds a sophistication and cosmopolitan luxury featuring solid colour fabrics and ton sur ton patterns and embroideries. The details are delicate and discreet. From the bonbons come lightweight fabrics like voile, tulle and meshes, and buttery shiny reflections on taffetas and satins. Polka dots in micro or macro versions, both in prints and jacquards. Pinstripes and chalk stripes for shirting and suiting fabrics, while no season wool is very discreet. Micro studs and rhinestones give the finishing touches with pale hues.
Fabric samples at the Japan Observatory space at Milano Unica Spring-Summer 2020, February 2019. Image courtesy of Milano Unica.
With a total of 31 Japanese companies presenting fabrics and trends, 2019 marked a special occasion for the textile fair, as it was the 10th edition of the Japan Observatory - an on-going collaboration of Milano Unica with Japan Fashion Week and Japan External Trade Organisation (JETRO).
The 4 trends presented were: "Future Travel = Temporal Trip" (a trip to memory lane, where power and art come together in total freedom of time, with cool hues accentuated with silver), "Toy Box x Treasure Chest" (pastel dreams in a Harajuku style), "Magic Box / Peace Of Mind" (mysterious tropical sunset hues aligned with the self-discovery of heart and soul), and "New Definition + Equation" (a genderless, timeless palette of neutrals -- a result of the release of preconceived notions).
Japanese denim samples at the Japan Observatory, Milano Unica spring-summer 2020.
Another section of the Laboratory was dedicated to Japanese Denim and the amazing craftsmanship that is present in it. The focus is on Selvage Denim, woven on a traditional shuttle loom with a method called "rotation weaving", resulting in a gentle, uneven texture derived from the analogue nature of the process, which drives denim fans all over the world completely wild. Sustainability is part of this practice as well since there is restricted use of chemicals and fuels.
For yet another year, Milano Unica provided us with an infinite source of inspiration and knowledge for the upcoming season of Spring-Summer 2020. Want to develop your fashion industry network even further? Connect with suppliers and continue to expand your business.