Digital influencer Zoe Hong and Digifair are now partners in fashion. The American fashion teacher and digital influencer is ready to show how much Digifair is able to help designers to create their collections through online fabric sourcing and boost their fashion business. Zoe is a passionate creative, who has experience in many areas of the fashion business. For her, becoming a teacher was an inevitable path and her Youtube videos are just the logical extension of her teaching skills.
She teaches fashion design process, figure drawing, fashion illustration, fashion industry best practices, general illustration basics, color theory, technical design, and garment construction. She is also an illustrator and fashion business consultant.
Her motto, “teaching for a better fashion industry, one lesson at a time”, has everything to do with one of the most important features of Digifair: the empowerment of fashion designers through a space specially-created to give them a voice. “Fabric is the true designer's medium and the more we know, the better designers we can become”.
The partnership between Zoe Hong and Digifair brings up what we have in common: passion for fashion, pleasure in finding fabrics and materials, and the need of ending emerging designers’ pains, by empowering professionals with great new possibilities that allow for sustainable growth in small and medium fashion businesses.
Now we can also count on her experienced point of view to clarify issues, from textile materials for creations to marketing possibilities, addressing technical questions, such as quantity, size, and weight of fabrics.
“I am very picky about who I partner up with”, says Hong about Digifair. “Digifair is turning fabric sourcing on its head. Instead of you asking the internet and looking all over the web to find something, the platform allows you to throw your wishes to the universe and have it write back to you in a private message saying "I have what you need" ", she says.
Easy fabric sourcing online
The partnership was designed to help students and beginners in the fashion industry make the most out of the fabric sourcing experience without hurting their budget. And this is going to be done by answering the most common questions of emerging fashion designers about the purchase of textile supplies and its best use. “Fashion is the intersection of art and commerce, and we must make room for both”, says the fashion influencer. After all, sometimes it is hard to deal with all that comes with a garment collection: pricing, budgeting, and marketing.
And for creatives and people who are often focused on designing, finding fabrics is not always an easy task. It is not only about what looks good, but also about getting the right prices, calculating the right quantities, finding out where to source, and how to find exactly what to look for – and whether it is really suitable for you. This is why Digifair’s new partner explains that when we pick fabrics for our fashion collections, we must take into consideration both our creative visions and the financial logistics that will help our businesses thrive. “Fabric sourcing without a game plan is like going to the grocery store hungry”.
How Digifair can upgrade your fashion sourcing game
As a fashion designer, you don’t only need to have your creativity leveraged to the highest. You also need to understand the types of fabrics, especially the dialogue between the composition of fibers and the construction of fabrics, because they have a direct impact on your design.
Zoe Hong brings her expertise to show how Digifair is disrupting fabric sourcing and will help you upgrade your fashion game, whether you are a student or entrepreneur. Her insights and her unique way of introducing the tricks of the fashion industry are precious for those who really entered this industry to win.
“You post a listing called a demand and specify all the details of the fabric you are looking for. Digifair’s algorithms use your keywords to alert suppliers from all over the world who match your keywords, and the suppliers then receive the alert to contact you. It sounds magical but it is literally how it works”, says Zoe Hong.
“Learning is not just pure consumption of new information. Learning requires you to take knowledge and apply it and practice it repeatedly to really absorb it", she says. Check the special video below, created to present our partnership and give great insights from a great professional expert, who loves what she does just like we do, to help to ease your fashion business’ pains. Just like we are here at Digifair.